50% lower cost
for high-quality leads
Background Story
Armenian Code Academy is a premier educational center in Armenia, offering top-tier IT courses designed to equip students with the skills needed for successful careers in technology.
Challenges
Armenian Code Academy faced several significant challenges:
High Cost per Acquisition:
Increasing expenses to acquire each new student were straining the budget.
The rising costs threatened the financial sustainability of the marketing efforts.
Declining Number of Student Applications:
The number of student applications had been steadily decreasing over the past three months.
The applicants lead quality was very low, therefore conversion rate was affected.
This decline jeopardized the academy's ability to fill courses and maintain enrollment levels.
Ineffective Marketing Strategy:
Existing marketing strategies were not resonating with the target audience.
There was a need to better understand the motivations and behaviors of potential students.
What We Did
To tackle these challenges, we implemented a multi-faceted strategy:
Audience Research and Psychological Analysis:
Conducted in-depth research to understand the student persona.
Identified key incentives and motivators for students to enroll in IT courses.
Analyzed historical data to identify patterns and areas for improvement.
Landing Page Optimization:
Rebuilt the landing page to enhance visual appeal and usability.
Conducted a comprehensive conversion rate optimization analysis.
Implemented changes to improve the user experience and increase conversion rates.
Ad Campaign Development:
Created a compelling ad campaign with visually engaging content.
Developed ad copy that resonated with potential students and encouraged applications.
Deployed the campaign across relevant digital platforms to maximize reach and impact.
Results
The strategic interventions yielded remarkable outcomes:
Application Growth:
The number of submitted applications quality increased to 99%.
Achieved this growth while cutting the cost per acquisition by 50%.
This case study demonstrates the effectiveness of targeted audience research, strategic landing page optimization, and impactful ad campaigns. Armenian Code Academy’s experience underscores the importance of understanding your audience and continuously refining marketing efforts to achieve significant and sustainable growth.
Impressive results!