1600 Leads
In 3 Months
43%
Lower Cost per Lead
Background Story
CookIN is a groundbreaking app that connects food enthusiasts with professional chefs, enabling people to enjoy gourmet meals at home. Whether it's for date nights, parties, or family dinners, CookIN app brings restaurant-quality dining experiences right to the client's kitchen.
Challenges
At its launch, CookIN faced significant challenges in onboarding chefs due to the absence of a compliant social media presence. Without an established brand or online trust, attracting chefs who were willing to leave their restaurant jobs for a more flexible schedule seemed daunting.
What We Did
To address these challenges, we developed a robust social media strategy aimed at attracting both food enthusiasts and professional chefs. Here’s how we did it:
Social Media Strategy: We created engaging and targeted content on Facebook and Instagram to draw the attention of chefs looking for flexible work opportunities.
Building Credibility: Over two months, our content strategy grew CookIN’s social media presence to a combined 2.2K followers on Facebook and Instagram, establishing trust and brand recognition.
Why is it important? We strongly advice our clients to build trust first and grow their brand online before starting to attract new clients. We see a lot of advertisers run their ads with a newly created pages which obviously leads to very disappointing resutls.Â
Lead Generation Campaign: Once a solid social media foundation was in place, we launched a comprehensive lead generation campaign. This involved targeted ads and strategic content to attract and convert leads.
Cost Optimization: We continuously optimized the campaign, reducing the cost per lead from over $3.55 in the second month to $2.03 by the third month.
Personal Touch: The CookIN team maintained a personal connection with leads through introductory calls and invitations to a growing VIP Facebook group, fostering community and loyalty.
Results
The social media and lead generation strategies led to impressive results for CookIN:
Lead Generation: Within three months, we secured 1600 leads.
Cost Efficiency: We reduced the cost per lead by 43%.
Sustained Growth: The brand consistently garnered over 200 leads weekly on average in the third month, showcasing ongoing success and growth.
This strategic approach underscores the importance of building trust and brand recognition before launching lead generation efforts. CookIN’s success story highlights how a well-crafted social media strategy can transform initial challenges into significant achievements.
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