How Armenian Code Academy Doubled Conversions and Cut Acquisition Costs by 50%

The Challenge: Rising Costs, Fewer Applications

Armenian Code Academy (ACA) is one of Armenia’s leading educational centers, equipping students with the skills needed for thriving careers in technology. Despite its strong reputation and track record of success, ACA faced serious growth challenges:

• High Cost per Acquisition: Rising expenses to acquire new students strained profitability and scalability.

• Declining Applications: Applications had been steadily dropping for three months, and lead quality was weak, lowering enrollment rates.

• Ineffective Marketing Strategy: Existing campaigns weren’t resonating with the target audience, revealing a gap in understanding potential students’ true motivations.

For ACA to continue leading in IT education, it needed a new marketing model that delivered better leads, more applications, and lower costs.

The Strategy: Audience Insight Meets Conversion Optimization

We designed a comprehensive, data-driven approach to realign ACA’s marketing engine.

1. Audience Research & Psychological Analysis

   • Conducted in-depth research on the target audience’s motivations, preferences, and pain points.

   • Identified key drivers: career advancement, industry demand, and the appeal of mastering high-value skills.

   • Analyzed historical enrollment data to uncover trends and optimize course positioning.

2. Landing Page Optimization

   • Redesigned the landing page to create a modern, user-friendly experience.

   • Applied detailed conversion rate optimization (CRO) analysis to remove bottlenecks.

   • Improved navigation, streamlined the user journey, and clarified calls-to-action.

   • Result: 2x increase in conversion rates, turning interest into real applications.

3. Ad Campaign Development

   • Created visually compelling and highly targeted ad campaigns built around ACA’s student persona.

   • Crafted messaging that directly tapped into students’ aspirations for career growth and skill development.

   • Launched campaigns across high-impact platforms, using continuous A/B testing to refine performance.

     
     

Execution: From Insights to Measurable Growth

The turning point came when we combined deep audience understanding with tactical execution.

• Every ad was designed to speak directly to what mattered most: a better career path through tech.

• The landing page overhaul reduced friction and boosted trust, ensuring students didn’t just click — they applied.

• Campaigns were continuously optimized, using data feedback loops to sharpen both targeting and creative impact.

This disciplined, iterative approach transformed ACA’s marketing from underperforming to high-performing.

Before 

After

Results: 99% High-Quality Leads & 50% Lower Acquisition Costs

The results exceeded expectations:

• 99% of applications qualified as high-quality, dramatically improving the enrollment pipeline.

• Cost per acquisition reduced by 50%, making student recruitment more sustainable.

• Application growth revitalized, with a consistent inflow of qualified students.

• 2x conversion rate increase from the landing page redesign.

ACA didn’t just stop the decline ,it unlocked a scalable path for growth.

Long-Term Impact: Sustainable, Scalable Enrollment Growth

Beyond short-term wins, ACA gained a repeatable growth framework:

• A clear understanding of its ideal student persona and motivators.

• A high-converting funnel that turns interest into applications.

• An ad strategy that’s both cost-efficient and scalable.

• The confidence to reinvest in growth, knowing the numbers work.

With these foundations in place, ACA is positioned to expand its student base while maintaining profitability.

Key Results

• 99% of applications were high-quality

• 50% lower cost per acquisition

• 2x increase in landing page conversions

• Steady growth in applications and enrollments

  
  

Armenian Code Academy’s transformation shows the power of combining audience psychology, conversion-focused design, and optimized advertising to drive sustainable growth in education.

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