Background

CookIN is a pioneering app that connects food lovers with professional chefs, offering restaurant-quality dining experiences right in the comfort of their homes. Whether it’s an intimate date night, a lively party, or a cozy family dinner, CookIN brings gourmet meals to your table, tailored to every occasion.

Challenges

At its launch, CookIN faced significant hurdles in scaling its user base and building a strong community of chefs:

1. Lack of Social Media Presence: Without a well-established online presence, CookIN struggled to build trust and credibility among its target audience.

2. Attracting Chefs: Convincing professional chefs to transition from traditional restaurant jobs to a flexible work schedule with CookIN was a challenging proposition.

3. High Cost Per Lead (CPL): Initial ad campaigns generated leads at a high cost, limiting scalability and straining the marketing budget.

   
   

What we did

To overcome these challenges, we developed a structured and phased strategy, focusing on trust-building, targeted outreach, and cost optimization:

1. Social Media Strategy

• Content Creation: Developed engaging, visually appealing, and targeted content for Facebook and Instagram to capture the attention of both chefs and food enthusiasts.

• Audience Engagement: Tailored posts to highlight the benefits of flexibility and independence for chefs, while showcasing the premium dining experiences offered by CookIN.

• Follower Growth: Built a credible online presence, growing CookIN’s social media following to over 2.2K across platforms in just two months.

Why this matters: We always recommend establishing trust and brand authority before launching lead generation efforts. Many advertisers rush into paid campaigns with underdeveloped profiles, leading to poor performance and wasted budgets.

2. Lead Generation Campaign

• Strategic Rollout: Once the brand’s social media foundation was solidified, we launched a targeted lead generation campaign to attract professional chefs.

• Ad Refinement: Created compelling ad creatives and copy that resonated with the audience’s aspirations, encouraging engagement and sign-ups.

3. Cost Optimization

• Continuous Improvement: Implemented A/B testing and real-time optimizations to refine ad performance.

• Results: Reduced the CPL from $3.55 in month two to $2.03 by the third month.

4. Personalized Engagement

• Community Building: CookIN’s team followed up with leads through personalized calls, fostering trust and interest.

• VIP Facebook Group: Invited leads to an exclusive group to build a sense of community and loyalty among chefs.

Results

Our strategic approach delivered exceptional outcomes for CookIN:

1. High-Quality Leads

   Secured 1600 leads in three months, with consistent growth throughout the campaign.

2. Cost Savings

   Achieved a 43% reduction in CPL, driving greater efficiency in lead generation efforts.

3. Sustained Growth

   By the third month, CookIN was consistently generating over 200 leads per week on average, maintaining momentum and scalability.

   
   

Summary

CookIN’s success demonstrates the power of a well-structured strategy that prioritizes trust-building, audience engagement, and cost-effective marketing. By establishing a credible online presence and executing targeted campaigns, CookIN turned initial challenges into remarkable achievements, paving the way for sustainable growth.