High-quality1,500+ Leads at $0.74 CPL with Precision Digital Marketing

Hazzel Agency
Dec 10, 2025
3 min read

Updated: Jan 5

Industry: Beauty / Local Business

Services Provided: Meta Ads Management, Lead Generation, Performance Marketing

Results: 1,525 Leads | $0.74 Avg. CPL | >300% ROAS

Maximizing Lead Generation in Q4 2025 with Hazzel

In the competitive landscape of Q4 2025, Hazzel partnered with Arevi to engineer a high-velocity lead generation campaign. By leveraging advanced Facebook Ads strategies and rigorous real-time optimization, our team delivered 1,525 qualified leads at an industry-defying cost of $0.74 per lead. This case study outlines the digital marketing strategy that turned a modest budget into a scalable revenue engine.

The Challenge: Scaling Volume Without Increasing Costs

Arevi faced a common dilemma in performance marketing: they needed to drastically increase their lead volume to feed their sales team, but previous attempts to scale had resulted in skyrocketing acquisition costs.

They turned to Hazzel with a clear objective:

Maximize Lead Volume: Build a consistent pipeline of potential customers.
Optimize ROI: Maintain a Cost Per Lead (CPL) under $1.00 while ensuring lead quality remained high.
Drive Revenue: Ensure the digital strategy translated into actual local currency revenue, not just vanity metrics.

A Data-Driven Meta Ads Strategy

Our approach focused on "micro-optimizations" within the Meta Ads ecosystem to identify the most profitable audience segments.

Granular Performance Tracking

We moved beyond standard monthly reporting. Our team implemented a daily tracking system to monitor Leads, Ad Spend, and Conversion Revenue in real-time.

The Impact: When CPL spiked to $2.11 on October 10th, our daily audit caught it immediately. We pivoted the creative strategy, bringing costs back down to $0.61 within 48 hours.

"Algorithm Surfing" on Facebook & Instagram

Our advertising strategy involved capitalizing on momentum. When the Meta algorithm identified a high-performing audience pocket (e.g., the $0.52 CPL achieved on Oct 3rd), we strategically increased the budget to maximize acquisition before the audience fatigued.

Creative Testing & Rotation

To combat ad fatigue—a common killer of digital marketing campaigns—we rotated creative angles weekly. This kept engagement rates high and ensured our "always-on" campaign remained fresh for the entire 10-week duration.

Results: High-Volume Lead Generation

Our performance marketing framework delivered undeniable results. By focusing on the metrics that matter, we helped Arevi achieve a level of efficiency rarely seen in their sector.

Total Leads Generated: 1,525
Average Cost Per Lead (CPL): $0.74
Total Ad Spend: $1,125.43

"Hazzel's approach to digital marketing is to the point. They didn't just get us leads; they built a sustainable system that consistently delivered customers for under a dollar and established a uniquely beautiful way to communicate with our customers."

The Importance of Continuous Improvement

To maintain success, it is crucial to adapt and refine strategies continuously. The digital landscape is ever-changing, and what works today may not work tomorrow. By embracing a culture of ongoing learning and adaptation, businesses can stay ahead of the curve.

Leveraging Customer Feedback

One effective way to improve campaigns is by leveraging customer feedback. Understanding what resonates with your audience can guide future strategies. Regularly soliciting feedback helps refine messaging and creative elements, ensuring they align with customer expectations.

Staying Ahead of Trends

Keeping an eye on industry trends is vital. This means not only monitoring competitors but also understanding broader market shifts. By staying informed, businesses can pivot their strategies to capitalize on emerging opportunities.