How reArmenia’s AI Courses Achieved 5x Return on Ad Spent
- Hazzel Agency
- 2 days ago
- 2 min read
The Challenge: From Zero Traction to a Scalable Model
When reArmenia launched their AI education courses, the mission was ambitious: bring cutting-edge AI knowledge to a wider audience through accessible online learning. But despite a strong product, their advertising efforts weren’t producing results.
Before working with us, they had:
No traction from ads and campaigns weren’t optimized for results.
A funnel that wasn’t aligned with Meta’s algorithm for conversions.
Unclear audience targeting, with multiple ICPs but no data on which one would convert.
Their main goal was clear: profitably enroll students and achieve a 5x return on ad spend.
The Strategy: Restructuring, Testing, and Data-Driven Scaling
We knew that to turn their ads into a profitable growth engine, we had to completely rethink the approach.
Here’s what we did:
Full Ads Setup Redesign: We rebuilt their campaigns from scratch to align with Meta’s optimization system and ensure the right objectives were tracked.
Creative Testing Engine: We deployed multiple creative formats like videos, story ads, post ads, each designed to test different angles and visuals. The goal was to quickly identify which creative style resonated most with each audience.
Audience Experimentation: Instead of guessing, we ran structured A/B tests across custom audiences, retargeting pools, and broad targeting to discover the highest-performing ICPs.
Message & Positioning Refinement: With each test, we refined copy, messaging, and hooks to highlight the true value of the courses in ways that resonated with learners.
Funnel Revision: We adjusted how Meta defined success for the campaign and how the funnel was structured to better capture and nurture potential students. We've also conducted heavy CRO (conversion rate optimization) analysis and came up with improvement recommendations.
Execution: Navigating Challenges with Precision
Like any high-growth campaign, challenges surfaced fast:
Multiple ICPs: Early campaigns showed that not all audience segments converted equally. By running controlled A/B tests, we narrowed down the audiences with the strongest intent and purchasing power.
Algorithm Learning Phase: As expected, Meta’s learning phase made results unstable at first. Instead of panicking, we “played the algorithm’s game” testing different bidding strategies, audience sizes, and creative mixes until the campaigns stabilized.
Every challenge became an opportunity to optimize smarter.
Results: 95% of Revenue Driven by Ads in Month One
The transformation was immediate and measurable:
95% of company revenue came directly from ads in the first month
Achieved up to 5x ROAS, meeting and exceeding the client’s main profitability goal
Reduced CAC while increasing the number of qualified leads
Created a repeatable strategy that scaled revenue with confidence
The client was not just satisfied, they were thrilled. For the first time, ads weren’t a sunk cost. They became the engine of revenue growth.
Key Results
95% of monthly company revenue from our ad campaigns
5x ROAS achieved
Lowered CAC and grew qualified student base
Funnel rebuilt & optimized for Meta’s success metrics
This is the kind of transformation we create: turning underperforming ads into a scalable revenue engine. Let's book a call and discover what we can achieve for you.
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